Tel'Aviv – Capturing the City's Unique Vibe
For the launch of the Tel'Aviv brand, I created a series of vibrant illustrations celebrating the city's iconic experiences: the Gordon swimming pool, matkot on the beach, culinary delights, stunning sunsets, and its lively nightlife. These designs were applied to apparel, including t-shirts, sweatshirts, and hats, and extended to a personalized illustration card included in the packaging. This project reflects Tel Aviv's dynamic energy and cultural charm, bringing its spirit to life through every detail.
Sketches and concepts
